FAIR SPONSORS

SPONSOR OPPORTUNITIES

LANE COUNTY FAIR SPONSORSHIP OPPORTUNITIES

2008 Fair Dates: August 12-17
Special thanks to our 2007 Sponsors!

2009 Fair Dates: August 18-23

BACKGROUND
The Lane County Fair is one of the largest county fairs in the Northwest attracting an average of 165,000 visitors over a six-day period in mid-August. It is among the most successful county fairs in the Pacific Northwest and the place where you can reach your target audience.

Top name entertainers representing Country, Classic Rock and Pop music genres perform nightly. Last year's 2007 Mainstage entertainment lineup featured a stellar line-up: The Charlie Daniels Band, REO Speedwagon and Clay Walker. In 2008, the Fair will feature Canned Heat, Jack Ingram, Little Big Town and Chicago.

While emphasis on the county’s strong agricultural heritage is a mainstay at the Fair, the event also features activities that bring families and friends together to showcase and celebrate the talents and achievements of its community. From the carnival midway to the Kids Park, and exhibition area showcasing the county’s finest homegrown talent, the Lane County Fair is a place where memories are made.

DEMOGRAPHICS
Attendance at the 2007 Fair was more than 163,800. A cross section of all ages attended the Fair!

FAIR VISITORS ENJOY THE FAIR!
The 2007 Fair Visitor Survey revealed that the majority of respondents (83%) indicated that the Fair met or exceeded their expectations and nearly three-quarters (75%) of the respondents return each year, indicating a high loyalty rate. This return rate has increased in each of the past five years, indicating a high level of satisfaction with the quality of the Lane County Fair. The majority (75%) also rated this year’s Fair as ‘good or better’ in value for their entertainment dollar compared to other activities.

Attendance has remained fairly steady over the past five years, averaging close to 165,000 visitors over the six-days of the Fair.

SPONSOR RENEWAL RATE
The Lane County Fair has a high level of success with sponsors in achieving their business objectives. In 2007, the Fair had a 100% renewal rate beating the sponsorship industry standard of 70%.

SPONSOR RECALL
Lane County Fair major sponsors have a high percentage of recall by Fair visitors. Visitor survey results indicate that as high as 88% of fair visitors can recall our sponsor partners.

OVERVIEW OF SPONSOR BENEFITS
Becoming a major sponsor offers businesses tremendous opportunities for:

• Sponsor category exclusivity
• Title of proprietary area (i.e., Weyerhaeuser Family Fun Park)
• On-site signage or visibility through other means (e.g. attraction, static display)
• On-site presence/corporate booth to meet potential customers and clients
• Display and sampling opportunities
• Right to promote/co-branded product or service
• Logo and or Identification in Fair media buy valued as high as $60,000
• Logo and or identification in Fair marketing brochures, official program guide and other collateral materials
• Right to property marks/logo
• Presence and or hotlink on Fair web site
• Fair admission/concert tickets/hospitality opportunities
• Year-round visibility on convention center back lit panels, dasher Boards, website signage, and banners in the Lane Ice Arena.
• Access to Lane Events Center client contact lists
• Fee waiver on building & equipment rental for corporate events

Ability to activate sponsorships: Sponsors can activate through a variety of ways to benefit customers and or clients:
• Free or discount ticket or donation to the Fair with purchase offer
• Sufficient amount of tickets to support promotions
• Discounts to employees
• Rights to conduct database generation on-site
• Corporate picnics including discount admission and concert tickets.
• In house promotions to drive traffic and strengthen affiliation as a Fair sponsor.

CURRENT SPONSORSHIPS AVAILABLE
Sponsor benefits are commensurate with sponsorship levels below and available in a separate document. Please consider a customized sponsorship packages as an alternative to the opportunities described below. We are more than willing to work with you to develop sponsorship options that best meet your objectives. Inkind product attractions that will enhance the Fair experience, can be considered as part of the sponsorship value.

For details, please contact the Fair Marketing Office at 541-682-7332. The Fair currently offers the following sponsorship opportunities below. All sponsorships are negotiable.

• Level 1: Presenting Sponsor– Currently sold for 2007, 2008 and 2009 Fairs. This level offers year-round exposure at the Lane Events Center/Fairgrounds. It also includes sponsorship of the Fair's Concert Main Stage and a Day Sponsorship package. Please call the Fair Marketing Office for details, 541-682-7332.

• Level 2: Day Sponsorship –
The Day Sponsor is a major sponsorship level, typically associated with an admission or ride discount. While many promotional options are available, a number of day sponsors have also chosen to create promotions to benefit a local charitable organization (ex: bring a new, packaged 'back-to-school' item for Operation School Bell). We would be happy to discuss any number of Day Sponsor opportunities. This sponsorship also includes a 20x20 corporate tent in a high traffic area for sampling opportunities and special corporate attractions. This sponsorship also receives one of the highest levels of measured print and broadcast media exposure and provides banner visibility at all Fair entrances. We will consider a combination of cash/inkind toward the rights fee of this sponsorship.

• Level 3: Venue Sponsor – The Venue Sponsor is an official sponsorship level associated with a major venue or activity area at the Lane County Fair. This level entitles the sponsor to six days and six nights of guaranteed on-site exposure associated with the activities taking place at the venue. This sponsorship receives the guaranteed exposure in measured and non-measured media. The following venues are available for sponsorship: Teen Scene, Sports Bar, Animal Expos, Livestock Pavilion, Commercial Exhibits/Exhibit Hall, Artisan Showcase/Performance Hall, Wheeler Pavilion featuring Adult and Youth Art Exhibits, the Auditorium featuring Floral and land products/granges; and the Main Courtyard Activity Area.

• Level 4: Program Sponsor– The Program Sponsor is an official sponsorship level associated with a specific program or event of the Fair. Each program is unique and offers an opportunity to customize a sponsorship package with varying levels of sponsor benefits. Examples include Lost Kids Booth, Educational Exhibits such as OMSI and Oregon Coast Aquarium, Senior Dessert & Ice Cream Social, Grounds Entertainment, Official Program Guide, Artisans Showcase, Think Zero Recycling Program, "Germ City"-Handwashing Education Campaign

•Level 5: Exhibit Department– The Exhibit Sponsor is an official sponsorship level associated with one of the Fair's most visited areas: Exhibit Departments. There are ten exhibit departments: adult art, youth art, baked goods and candy, food canning, textiles, photography, floral, wine and beer, land products and livestock. The Exhibit Departments are one of the most popular attractions because this is where Lane County residents showcase their talents and accomplishments. For that reason, it receives a high level of attendance. Some departments are juried with cash prizes. Sponsorship is open to one or all departments. Sponsor are invited to sponsor events associated with exhibit departments such as cooking competitions, etc.

• Level 6: Mobile Marketing Opportunity -- This is an opportunity to use your corporate mobile marketing display/unit to reach your target audience through sampling opportunities. A high traffic area is available with sufficient lead time. Mobile marketers can leverage the rights fee by providing an interactive attraction for fair visitors. Past examples include the National Dairy Council's "Got Milk" competitions with winners becoming eligible to appear in national advertising. Mobile marketers who sponsor venues or programs will receive enhanced advertising and publicity benefits to help drive traffic to their display. Please call the Fair Marketing Office for details, 541-682-7332.

• Level 7: Business Promotional Product Attraction/Display -- The Business Promotional Attraction sponsorship is an opportunity to bring a static or interactive business attraction that would be of high interest to fair visitors. This sponsorship level is ideal for a business that cannot be onsite all six days/six nights of the fair, or would trade out space for in-kind donation to the Fair. Please call the Fair Marketing Office for details, 541-682-7332.